M3M Wins Noida Sector 108 Land Auction
M3M India won a 12.5-acre mixed-use plot in Noida's Sector 108 with a bid of about Rs 1,850 crore, ahead of DLF. Here is what was bought and what buyers should check next.
Noida real-estate news brief. Originally reported on 9 September 2026 by Business Today and on 11 September 2026 by Construction World. Figures are attributed to the source reports; verify project-specific facts with the sources and official portals before acting.
M3M India has won a 12.5-acre mixed-use plot in Noida's Sector 108 at a Noida Authority auction with a bid of about Rs 1,850 crore, ahead of DLF, according to Business Today. The reserve price for the parcel was Rs 835 crore.
What did M3M buy in Sector 108 Noida?
The plot measures 12.5 acres and is earmarked for mixed residential and commercial development, Business Today reported on 9 September 2026. The Noida Authority had fixed a reserve price of Rs 835 crore, and the winning bid of about Rs 1,850 crore came in at more than double that level, which the report put at close to Rs 147 crore an acre. Some other reports put the winning bid at Rs 1,839 crore.
Only M3M India and DLF took part in the bidding. Godrej Properties had been shortlisted but did not bid, according to the same report. With stamp duty and other government charges of around Rs 150 crore, the total outlay for the Sector 108 site is expected to approach Rs 2,000 crore.
Did M3M win any other Noida plot in the same auction?
Yes. M3M also secured a 6-acre parcel in Sector 98 for Rs 414 crore in the same auction cycle, which by Business Today's count takes its combined Noida land spend to more than Rs 2,400 crore. Sector 98 sits on the Noida Expressway belt alongside Sector 94 and Sector 97, a stretch we cover in what the Billionaires' Corridor tag actually means.
Why does the Sector 108 land win matter for Noida buyers?
A bid at more than twice the reserve price, with a national developer as the other bidder, shows how much established builders are prepared to pay for large, well-located land in Noida. For the micro-market it points to a new mixed-use project in the pipeline and more organised supply in a sector that sits between established neighbourhoods and the expressway corridor.
For M3M, the purchase adds to a Noida presence that already includes M3M The Cullinan in Sector 94 and M3M The Line in Sector 72. It also fits the land-acquisition part of the Rs 10,000 crore investment roadmap the Bansal family outlined for FY27.
What should buyers check before a Sector 108 project launches?
A land win is not a launch. No project on this plot can be marketed or sold until it is registered with UP RERA, so there is no price, configuration or possession date to rely on yet. When a project is announced, confirm the registration number on up-rera.in, match the land details against the Noida Authority allotment, and read the declared completion date on the regulator's record rather than in a brochure. Our Sector 108 RERA status and approvals tracker follows those filings.
